Recharging the European Electric Vehicle Market: Boosting Consumer Acceptance through New Business Models
Key Speakers
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Mr. Helmut Morsi, Deputy Head of Unit "TEN-T & Investment Strategy", European Commission |
|
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Mr. Frederic Sgarbi, Head of Sector "Advanced Road Vehicles", European Commission |
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Mr. Petr Dolejsi, Director of Mobility and Sustainable Transport, European Automobile Manufacturers’ Association (ACEA) |
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Mrs. Sally Kneeshaw, Lead Expert, Electric Vehicles in Urban Europe (EVUE) Thematic Network |
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Mr. Nick Ford, Senior Automotive Consultant, Frost and Sullivan |
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Ms. Myriam Neaimeh, Researcher in Transport, Transport Operations Transport Research Group, School of Civil Engineering and Geosciences, Newcastle University, UK. |
The European Commission has put electric vehicles at the heart of its commitment to the long-term goal of reducing carbon emissions by 60 per cent within the transport sector by 2050.
However, whilst electric vehicles are widely regarded as the environmental ‘silver bullet’ towards achieving a low carbon economy, significant obstacles remain in the way of a fully functioning electric vehicle market in Europe. As well as long-standing infrastructure and standardisation issues, ongoing technical and commercial barriers have frustrated the electric vehicle market and have led to calls for a revolutionary shift in the mindset to create new business models, especially to combat the high research and manufacturing costs associated with electric vehicles.
To widen consumer acceptance and improve existing value chains, flexible partnerships must thrive between diverse and cross-functional industries such as telecommunication, energy providers, manufacturers, suppliers and retailers. It is vital that the EU plays an integral role in this process to develop appropriate frameworks and provide funding for research and development.
The wider benefits of a thriving EV market are potentially huge: Electro-mobility means not only changing the way vehicles move around but will also trigger further developments such as intelligent transport systems and smart grids. Furthermore, the introduction of electric vehicles to the European industry adds value and will bring new technologies to the forefront, creating job opportunities and giving European exports a major boost. A partnership of electro-mobility regions has been established to support the common development of electro-mobility across Europe. Close collaboration between this partnership and the Green e-motion project will be vital for a successful impact across Europe.
This special international symposium seeks to move the current electric vehicle debate forward and guide participants through the challenges that lie ahead in the development of a robust and thriving European electric vehicle market. The symposium will analyse existing projects and structures and explore new business models and value chains in order to boost consumer acceptance and strengthen market penetration.
Public Policy Exchange welcomes the participation of all automotive industry partners, responsible authorities and stakeholders. The symposium will support the exchange of ideas and encourage delegates to engage in thought-provoking topical debate, providing input and recommendations to the decision makers at EU level.
Delegates will:
- Discuss the challenges and opportunities for existing projects and structures in the EV market
- Explore scenarios for creating new business models and more effective value chains
- Identify and tackle gaps in existing frameworks and explore potential funding opportunities
- Understand and analyse consumer travel and usage patterns
- Consider the potential collaboration between governments, cities, OEMs and utility providers
Programme
| 09:15 | Registration and Morning Refreshments |
| 10:00 |
Chair’s Welcome and Introduction Mr. Nick Ford, Senior Automotive Consultant, Frost and Sullivan (confirmed) |
| 10:10 |
Session One: Boosting New Concepts of Electro-mobility – Towards an Effective Electric Vehicles Value Chain and Increased Consumer Acceptance in Europe
Mr. Helmut Morsi, Deputy Head of Unit "TEN-T & Investment Strategy", European Commission (confirmed) Mr. Frederic Sgarbi, Head of Sector "Advanced Road Vehicles", European Commission (confirmed) Ms. Myriam Neaimeh, Researcher in Transport, Transport Operations Transport Research Group, School of Civil Engineering and Geosciences, Newcastle University, UK (confirmed) |
| 11:10 | Morning Refreshments |
| 11:30 | First Round of Discussions |
| 12:10 | Networking Lunch |
| 13:10 | Session Two: The Role of the Electric Vehicle Market in Boosting Consumer Adoption
Mr. Nick Ford, Senior Automotive Consultant, Frost and Sullivan (confirmed) Mr. Petr Dolejsi, Director of Mobility and Sustainable Transport, European Automobile Manufacturers’ Association (ACEA) (confirmed) |
| 14:00 | Second Round of Discussions |
| 14:40 | Afternoon Coffee Break |
| 14:55 | Session Three: Boosting Consumer Acceptance of Electric Vehicles in Europe
Mrs. Sally Kneeshaw, Lead Expert, Electric Vehicles in Urban Europe (EVUE) Thematic Network (confirmed) |
| 15:20 | Third Round of Discussions |
| 15:50 | Chair’s Summary and Closing Comments |
| 16:00 | Networking Drinks Reception |
| 16:30 | End of Symposium |
Who Should Attend?
- OEMs
- Consumer Organisations
- EV Business Development Organisations
- Automotive Programme Managers
- Automotive Manufacturers
- Applications Development Engineers
- Automotive Trade Sector Advisers
- Economists
- Head of Automotive Market Developments
- Automotive Industry Liaison Officers
- Regional Automotive Directors
- Electric Vehicles Managers
- Automotive Research Institutes
- Electric Vehicle Private Companies
- Electric Engineers
- Automotive Researchers
- Strategy & Business Development Directors
- Technical Information Officers
- Technical Programme Managers
- OEM Programme Managers
- Account Managers
- Applications Development Engineers
- Automotive Trade Sector Advisors
- Customer Directors
- Director of Overseas Developments
- Doctoral Researchers
- Head of Automotive Market Developments
- Industry Liaison Officers
- Regional Directors
- Senior Managers
- Senior Researchers
- Strategy & Business Development Directors
- Technical Information Officer
- Technical Programme Managers
- Technical Sales Managers
Event Brochure
Hotel Accommodation
Public Policy Exchange are pleased to offer a discounted rate at the Silken Hotel Brussels for delegates attending this event. Simply book a delegate place and a we will email you a discount code alongside your confirmation.
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Wednesday, 22nd February 2012
Silken Berlaymont Hotel, Brussels
how to get to the venue
Silken Berlaymont Hotel, Brussels
how to get to the venue
Register your place
“In order to compare vehicles that have different cost structures, one should use the TCO over the lifetime of the vehicle rather than only look at purchase costs – significant differences in cost of use are then taken into account. However, there are quite a large number of variables involved in these calculations, ranging from vehicle cost, vehicle taxes and subsidies, fuel and electricity use per kilometre and cost per unit, annual kilometres, battery lifetime, etc. As many of these parameters are still relatively uncertain, especially the cost and performance data related to the Electric Vehicles, it is difficult to provide an accurate prediction of developments of TCO.”
Impact on Electric Vehicles – Deliverable 4, Economic Analysis and Business Models, DELF Report, Sponsored by DG CLIMA, European Commission, April 2011
“The most important ideas to emphasise are our proposals:
• To put policy input not only on the end-user sector, but also on crucial stages of the overall Value Chain allowing suppliers to develop innovation that can be pushed to the downstream stages of the Value Chain
• To introduce Value Chain Correctness as a positive selection criterion for public funded projects
• To keep in mind the need for tailor-made instruments for different stages of the Value Chain
• To check existing instruments for 'Value Chain-fitness'
• To support projects dependant on the leverage effect of the stages of the Value Chain covered
• To reserve a distinct KET box in the forthcoming Horizon 2020 Framework Programme for Research & Innovation (previously called the Common Strategic Framework).
”
• To put policy input not only on the end-user sector, but also on crucial stages of the overall Value Chain allowing suppliers to develop innovation that can be pushed to the downstream stages of the Value Chain
• To introduce Value Chain Correctness as a positive selection criterion for public funded projects
• To keep in mind the need for tailor-made instruments for different stages of the Value Chain
• To check existing instruments for 'Value Chain-fitness'
• To support projects dependant on the leverage effect of the stages of the Value Chain covered
• To reserve a distinct KET box in the forthcoming Horizon 2020 Framework Programme for Research & Innovation (previously called the Common Strategic Framework).
”
High Level Expert Group on Key Enabling Technologies – 2nd phase – WG2 on Value Chain and Vertical Integration – Final Report, March 2011